When Carla Marina Sardeira views the world, it is inspiration she sees surrounding her.
With origins in Mozambique, Portugal and the United States plus extensive international experience, Carla’s lens allows her to create original and eclectic designs that enhance the natural brilliance and essence of each individual.
From the organic lines in the sensuality of nature, to the exquisite details of a royal crest, to the beauty and nuance of tribal architecture, Carla translates what she sees into designs that become uniquely expressive to each customer – designs intended to empower, inspire, and celebrate.
Trained at Parsons School of Design, Carla specialized in Product Design with a concentration in metals.
In her 3rd year at Parsons, Carla was recognized by Swarovski in their International Design Challenge, winning the High Standard of Design Award for an original design concept.
Carla got her start interning with designer Robert Lee Morris and as she honed her design craft, spent time at various New York based designer brands.
She has been the lead designer, concepted seasons, designed, and overseen the complete development and production for collections of renowned brands such as Tommy Hilfiger, Etienne Aigner, Monet, and Joan Rivers Classics Collection. She has concepted and/or designed jewelry for The Metropolitan Museum of Art, Trifari, Marvella, Liz Claiborne, Touchstone Crystal - a Swarovski company, among other private label brands.
In 2000 she launched Tommy Hilfiger’s costume jewelry business as lead designer working in tandem with Tommy, his divisional heads, design and sales teams.
She was recruited by Liz Claiborne to direct Design for the Monet Division, and subsequently went on to work for Joan Rivers Worldwide.
Under Carla’s 6-year direction as Vice President of Design and Product Development, she grew the Joan Rivers Classics Collection from a fashion jewelry, watch & tabletop business into a complete lifestyle brand.
In 2009 Carla and the team at Joan Rivers Worldwide won various awards from QVC, including Vendor of the Year.
In 2010, she formed her first company and brand, CARLA MARINA, with the objective of reintroducing fashion jewelry of original and high manufacturing quality into the marketplace.
Always growing in her craft and expanding her impact, Carla then decided to focus on fine jewelry & premium accessories. In 2013, she founded her second company, SARDEiRA, providing the platform for her designs to last a lifetime... and beyond. Throughout the years Carla has traveled the globe, exploring and interpreting its beauty into unique designs. Known as “a ray of sunshine” in the business, Carla fully recognizes her team and their contributions toward achieving the win-win results that are essential to SARDEiRA’s ideals. A key aspect of Carla’s vision is creating a professional environment where people are excited about the creative process, free to bring their unique brilliance to the table, and grateful for the opportunity to give back.
This drives Carla’s passion for elevating the quality and level of performance in the art, jewelry and fashion industries. SARDEiRA’s designs are inspired by Carla’s birth nation Mozambique, and made in the US. These facts empower her to celebrate what she values most… integrity, giving back, creativity, quality, talent, nature & humanity at its best...
in every design she creates.